Product Levels:The Customer-value Hierarchy

The marketers needs to address five product levels.Each level adds more customer value,and the five constitute a customer-value hierarchy.
1.Core benefit:The customer in search of a hotel room demand only rest and sleep from a marketer.
2.Now the marketer must turn the core benefit into Basic product.For example customer need basic things like bed,bathroom,chair,fan etc.
3.At the third level marketer must prepare for the expected product of the clients.For example if bed,bathroom,fan are the basic product,then clean bed sheet,neat and clean bathroom are the expected products.
4.At the fourth level, the marketers prepares an augmented product that exceeds customers expectations.For example,beautiful wall hanging ,lovely balcony,Television set etc.In western countries particularly in USA and UK, marketers focused more on augmented product relatively different to the Brazil and Indian counterpart.
5.At the fifth level stands the potential product that the marketer need to search for the future operation.For example high speed internet,telephone line etc.