Advertising in China : Mistakes made by Multi National companies

In marketing, the success of a multinational corporation calls for more than developing a good product, pricing it correctly and making it available to the target customers. Companies must also communicate with customers about the product and the value it offers. How it communicates is of utmost importance, especially in this rapidly changing world of cultural differences. In China, many multinational corporations are quick to produce advertisements to reach customers using creative strategies which the western culture embraces. But any oversight on eastern culture and practices may sometimes result in futile communication efforts.