Coke's commercials are basically on younger generation.It is the target market of the coke as they want to represent it with young and energy.They also look at older people as the co target market.
Factor affecting sales
1.Per capita income-Coca cola make it a point that with more capita income in a given country, the chances are their to run the business.But,the recent financial crisis with plenty of job losses budget is very strict and people have less disposable income.It affected the business quite a lot.But, due to the emerging markets particularly India and China Coke bounced back.
2.Competitors-Coke's main competitor is Pepsi,which also targets youngster of the world.People hardly find any difference in the taste of Coke and Pepsi.People pay attention only to the availability and coolness of the products.The two company advertise their brand even during winter to make the people remember their brand.However, Coke has much more experience in logistics and supply chain management ,providing coolers and freezers to their core distributors.
3.Weather is the third major factors in affecting sales.It sales 60% during summer to 40% in winter.
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